MWC 2020 marks the beginning of a new decade of technology, and a new era for the connected world. With significant advances in AI, hardware and 5G, there is a lot to be excited about.
And with every new release, update and innovation, comes an even greater need for quality. The software testing industry must evolve their traditional testing methodologies and come up with new testing and assurance techniques.
We’ll be there to talk about this, and more. Stop by our booth and you’ll also receive your free physical copy of the MWC 2020 edition of Leading Quality.
With so much happening, it’s impossible to see everything. Here’s our list of unmissable events, talks and experiences:
5G & Mobile: Transforming the Art of Storytelling
24 February | 11:00 - 12:00AM
“In 2019, eMarketer research determined that people are now spending more time on their mobile devices than watching TV. This massive cultural shift has led content creators and media companies to transform their businesses in order to continue reaching and engaging their audiences. While mobile has created new opportunities to experiment with formats, styles and length, is technology dictating the art that was previously in storytelling?”
Find out more here.
GSMA Innovation City
24-27 February | All day
“GSMA Innovation City presents an immersive showcase of the latest innovations in mobile with a particular focus on Intelligent Connectivity, solutions which benefit from a combination of the 5G era family of mobile networks, smart platforms with artificial intelligence and data from multiple IoT devices. Discover how these technologies will impact almost every aspect of our lives including entertainment, transportation, public services, industry, environmental sustainability and, of course, web and cloud connectivity.”
Find out more here.
Maintaining Brand Relevance through Experiences
24-27 February | All day
“As immersive experiences continue to expand in importance and scope, many untapped opportunities still exist. In this session, brands will showcase the unique experiences they have created for their consumers and highlight the technology and connectivity that made them possible.”
Find out more here.
Leading Quality with Global App Testing
24-27 February | All day
“As the technical capabilities of our software increases, so do the expectations of our customers. No matter how much the industry evolves and changes, the quality of your product must be maintained to the highest possible standard. In Leading Quality, we give you everything you need to do this. Strategies and frameworks, tips and tricks, all tried and tested by the world’s most successful tech teams. Visit the Global App Testing booth for an exclusive MWC Edition, completely free”
Find out more here.
Digital Planet
24-27 February | All day
“As the technical capabilities of our software increases, so do the expectations of our customers. No matter how much the industry evolves and changes, the quality of your product must be maintained to the highest possible standard. In Leading Quality, we give you everything you need to do this. Strategies and frameworks, tips and tricks, all tried and tested by the world’s most successful tech teams. Visit the Global App Testing booth for an exclusive MWC Edition, completely free”
Find out more here.
The Value of Data: Understanding Your Customers
27 February | 11:00 - 12:00
“Businesses have the ability to collect and analyze more customer data than ever before. This allows companies to better understand and anticipate their customers’ needs, helping retain loyalty and giving themselves an edge over competition. In this session, executives will share case studies on how data improved their business performance, followed by a group panel discussion on the opportunities and risks that exist today.”
Find out more here
This year is a big one. The next decade will see rapid growth within the tech industry, and where there is tech, there are bugs. Customers are ready for the next generation, let’s work together to ensure a world-class experience.
See you in Barcelona!