Accelerate your global growth with strategic localization testing

Deliver growth in your target regions by getting a clearer picture of what is and isn't working in every sense about your local software.

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Strategic testing helps you pinpoint and remove issues impacting your growth

Validate local functionality

Ensure that your software flows work for local users via audits on anything from language, to UX, to functionality.

Understand local contexts

Speak directly to local users and software experts to get advice on payment and other contexts which impact your MAUs.

Identify MAU growth opportunities

Search for high-upside low-action growth opportunities by investigating experiences for specific user groups.

Deliver more inclusive design

Deliver a product which works for a greater proportion of your global user base with global data into your design and quality process.

Global App Testing helped Canva “feel like it was made for every user and market”

"At the start of their journey, the Australian start-up Canva mainly catered to English-speaking markets. But as Canva's explosive growth took off in international markets, they found they couldn't keep up with the new demands for QA."

Raymond Torcuator

Localization Quality Manager

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Global App Testing helped Carry1st improve their local checkout completion by 12%

Carry1st works for two hungry markets – African gamers, who want to pay with their preferred methods; and games providers, who want to get to African gamers without getting bogged down thinking about payments.

Ankur Mithra

Global Payments Manager

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Global App Testing helped Booking.com identify critical bugs in its most important markets

Booking.com had to improve their local quality. And Global App Testing could help. By rolling out testing to their biggest markets, we helped booking.com identify "critical" bugs which was inhibiting their local growth.

Shruthi Ballal

Mobile Quality Specialist

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Global App Testing helped Facebook scale its testing by “an order of magnitude”

“Instead of testing 5,000 apps as planned, partnering with Global App Testing allowed us to increase our testing surface area by an order of magnitude within the same time window.”

Reagan Williams

Platform

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First, ensure your product is working for local users like it does at home

                
                Spot test performance in mixed conditions
              
Run your tests on network conditions which reflect your users. Identify where the data bottlenecks are slowing users down in poor WiFi and connectivity environments.

                Test representative devices
              
Run your tests on devices which represent your user base. Test on devices you don't test for in your domestic market, from a mid-range Xiamoi to a recycled Nokia.

                Safeguard integrations including payments
              
Test your local third party integrations, and execute end-to-end payments with real cash transfers to safeguard your most important user flows.

                Test local physical conditions 
              
With physical software checks, you can test physical elements of your software as well – whether that’s your printer connection or something which requires going out and about.

Internationalization tests

Next, leverage local opinion to grow your NPS by 20%

Pulse check local markets

Ask local users what they think and get an answer back within 48 hours. Great for validating local experiences and feature releases with real people on real devices.

Compare against competitors

Put your product experience in its market context with a global UX report. Aggregate UX and functional feedback for a 360 degree picture of your local experience set against a competitor.

Choose a long term testing partner capable of supporting worldwide growth

Test in over 190+ countries and territories with a dedicated team used to testing specialized and enterprise applications.

Americas

United States

Brazil

Mexico

Colombia

Argentina

Canada

Venezuela

Asia & Pacific

China

India

Indonesia

Pakistan

Bangladesh

Japan

The Philippines

Europe

Germany

France

United Kingdom

Italy

Spain

Ukraine

Poland

Middle East & Africa

Nigeria

Ethiopia

Egypt

DR Congo

Türkiye

South Africa

Tanzania

See all 192 countries

4 mins

Three QA strategies which leverage testing to increase local MAU numbers

Sceptical about the role that testing can play in your global growth? We’ve written a blog which sets out 3x testing techniques we’ve used with clients to help them deliver growth across their countries and territories.

Read the blog

“We can’t just make products for 41-year-old tech founders" – Brian Chesky, Airbnb

If you’re based in California, it can be easy to make things for people in California. All of us share a natural and institutional bias towards ourselves. But that bias also represents an opportunity – the billions of users who are not from California, who bring local preferences, local biases, and local opinions. They are under-catered to right now. And the opportunity with global testing is to expand your market share for them